Communication strategies to improve benefit plan participation in 2020
It’s re-enrollment season here at MaxWorth, which means we’re traveling throughout the country to help our plan participants make their 2020 elections. For the past thirteen years, we’ve worked exclusively with physicians and administrations on their benefit plans. During that time, we’ve seen the positive impact that effective communication can have on plan participation. Compensation programs are more advantageous for all parties when physicians are engaged with their plans and are in alignment with their administrations. Therefore, it’s vital for administrators to have an effective communication strategy in place. Here are a few best practices that can improve your physician communication during re-enrollment season:
Have an invested physicians’ liaison
While our team handles the promotion and coordination of the open enrollment period, having an invested physician liaison is helpful in arranging in-person meetings as well as virtual follow-ups. This person has an existing working relationship with the doctors, so they’re able to capitalize on this repour to keep enrollment top of mind for participants.
Utilize digital platforms
Since physicians lead busy lives, it’s important to do everything you can to make it as convenient as possible for them to engage with their plans. Digital platforms can improve efficiency and convenience. Our team uses digital scheduling, reminders, and forms. Digital scheduling is particularly beneficial since it allows physicians to reschedule in the event of an emergency or when they’re called to surgery.
Partner with the right team
Our team of professionals works with administrators to make the process of enrollment as non-labor-intensive as possible for them. We personally explain our plans to eligible participants so administrators and HR professionals don’t have to become experts overnight. With over thirty years of experience in benefit plan design, we’re able to make sure all parties have a complete understanding of their program. When a plan is properly communicated, it helps ensure that physicians and administrators are aligned behind the common goal of reaping the rewards of a successful program.
REQUEST OUR WHITE PAPER
Complete the form below and receive a copy of our latest white paper, The Call Pay Solution: Stabilizing budgets with a fair and sustainable approach
Want to Learn More?
Hospital pay equity: it all comes down to fairness Becker’s Hospital Review recently reported that a clinical psychologist has sued Northern Light Acadia Hospital in Bangor, Maine after learning that her salary was nearly half that of her male colleagues. While she was earning $50 an hour, the men were…
Benefit offerings can help your practice safeguard its autonomy Many physicians enjoy the autonomy provided by private practices. A 2019 McKinsey survey reported that 79% of small independent practitioners and 67% of large independent practitioners cited autonomy as a major factor in their choice to remain self-employed at a time…
COVID exasperates the issue of physician burnout. To help your providers, start with a conversation. MaxWorth works with many hospitals and health care providers in rural communities. We’ve observed first hand the kind of stress these facilities face due to physician shortages. It’s not uncommon for physicians in these communities…
The cascading impact of call coverage disputes In early September, Community Regional Medical Center in Fresno, CA was given 48 hours to resolve a contract dispute that had resulted in the loss of neurosurgery coverage in their emergency department. If they had failed to resume coverage, they would have lost…